Looking for Lucky

Every year, Allstate celebrates Hispanic Heritage Month.

This time, Mala Suerte (who represents Bad Luck for Allstate) decides to travel around Latin America to celebrate the only way he knows how: spreading bad luck. But before boarding his plane, Lucky, his dear cat, gets lost.

On each post, Mala Suerte shows different clues that Lucky sends him from 13 countries. Fans helped Mala Suerte locate him by deciphering these messages, people even shared their cat photos to motivate him to keep looking.


Why do I love this project? 

1. Photoshopping cats is a lot of fun.

2. For about 2.5 seconds there was a possibility of traveling to a few of these countries.

3. I learned how much people care about a fake cat.