Hurricane Strong Creatives
Puerto Rico was destroyed by a hurricane on September 20th. It left millions without basic necessities and consequently, without work. Many of them fellow advertising professionals. To help get their names in front of top ad people in the industry, we submitted a unique case study video into Latin America’s best advertising award show. This video was not about our agency work, but about those who desperately needed it. It was submitted into various categories, and even had a board.
Why do I love this project? We spend a lot of our time in advertising promoting consumerism. This time, we got to promote people who desperately needed help. We created everything in 48 hours.