The Client: The Environmental Working Group (EWG) is an American non-profit NGO that specializes on environmental health and agriculture.
The Challenge: Address the worsening water crisis in the US.
The Insight: Cattle grown for beef is by far the greatest use of clean water in the US; pork and chicken products follow.
The Idea: Know your water weight.
Art Direction: Geraldine Aimée, Chris Serrano
Copywriter: Adrian Cordero
We created and distributed stickers highlighting the true cost in water of products at the meat aisle. Bringing consumers face to face with the consequences of their food choices will help us start solving this growing issue.
Designed for environmentally conscious grocery chains that place people above profits.