Dr Pepper

The Challenge: Encourage Dr Pepper lovers to help spread the love and celebrate their brand of choice.

The Insight: Being an outlier may cause you to think you’re the only one doing things a certain way and you might prefer to keep things to yourself.

The Idea: Open up with Dr Pepper.

Video Teasers

These teasers will invite people to use the hashtag #DrPepperOpensUp and go to Dr Pepper’s Youtube Channel to find out the entire stories.

Dr Pepper Canfession Booth

People can interact with a screen inside the “Dr Pepper Canfession Booth” and have the opportunity to open up by either

• telling a story which will be recorded and shared on social media

• typing a confession that will then be printed on Dr Pepper cans