The Challenge: Encourage Dr Pepper lovers to help spread the love and celebrate their brand of choice.
The Insight: Being an outlier may cause you to think you’re the only one doing things a certain way and you might prefer to keep things to yourself.
The Idea: Open up with Dr Pepper.
Art Direction: Geraldine Aimée, Alejandra Briceño
Copywriter: Adrian Cordero
Account Planners: Pablo Sepúlveda, Rodrigo Villarinho
These teasers will invite people to use the hashtag #DrPepperOpensUp and go to Dr Pepper’s Youtube Channel to find out the entire stories.
Dr Pepper Canfession Booth
People can interact with a screen inside the “Dr Pepper Canfession Booth” and have the opportunity to open up by either
• telling a story which will be recorded and shared on social media
• typing a confession that will then be printed on Dr Pepper cans