The Insight: Soccer fans make all kinds of outrageous promises to ‘help’ their team win. But they don’t always fulfill them .
The Idea: Allstate Insurance decided to use the personification of misfortune, Bad Luck, to make sure fans kept the promises they made.
For this campaign, we filmed:
• Integrations with Univision channel
• Teaser to launch online campaign
• All fan promises and their fulfillment at the stadiums
• Facebook Live of the Final Promise