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Allstate

The Insight: Soccer fans make all kinds of outrageous promises to ‘help’ their team win. But they don’t always fulfill them .

The Idea: Allstate Insurance decided to use the personification of misfortune, Bad Luck, to make sure fans kept the promises they made.


For this campaign, we filmed:

• Integrations with Univision channel

• Teaser to launch online campaign

• All fan promises and their fulfillment at the stadiums

• Facebook Live of the Final Promise

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